Sun Tzu again: Ethics-Signaling is Not Strategy !

Sanctions are the West’s favorite placebo. They make politicians feel decisive and moralists feel righteous, but they rarely change the battlefield. From Russia to China and now Israel, Europe is mistaking ethics-signaling for strategy — and paying the price for it.


When I wrote about Russia’s invasion of Ukraine in 2022, I took flak for refusing to reduce a complex war to black-and-white slogans. Let me be clear: I was never a defender of Moscow. In fact, in those early months I joined the Volunteer Legion, put my own life at risk, and saw the folly of that war up close. My critique was — and remains — about strategy, not sympathy.

The same applies today. Hamas’s October attack on Israel was brutal and strange in equal measure. Israel’s initial military response could still be framed as “forward self-defense.” But what followed spiraled far beyond proportionality. If the International Criminal Court believes there are grounds for a genocide case and has issued an arrest warrant for Netanyahu, then it is no longer civil or credible to argue that Israel’s government is “on the right side of history.”

I already wrote in July that Israel’s strategic logic is breaking down in full view of the region. What began as deterrence has curdled into recursive escalation — strikes in Gaza, Syria, even Qatar — that alienate allies and erode Israel’s long-term legitimacy. Whether one agrees or disagrees with the morality of it all, it is bad strategy.

And yet, Europe’s reaction is once again to reach for the sanctions lever.

The Sanctions Reflex

Sanctions sound tough. They signal resolve. They please moralists. But they rarely work. Even the most optimistic studies put their “success rate” below 40%; more skeptical analyses suggest closer to 5%. That is not strategy. That is roulette.

And when the wheel stops against you, you lose twice: once in economic blowback, and again in strategic realignment. Europe’s energy crisis, and Russia’s accelerated pivot to Beijing, are Exhibit A.

Now: Israel

Fast forward to today. The EU is late — very late — in criticizing Israel’s conduct in Gaza. Public opinion is finally forcing politicians to “do something.” And what do they reach for? Trade measures. Suspension of preferential tariffs. Targeted listings. The familiar reflex.

It is, once more, ethics-signaling. Politicians get to look righteous. The moralists applaud. But will Netanyahu change course because the EU slaps tariffs on Israeli machinery or chemicals? Hardly. He has already decided his war aims. His calculus does not turn on Brussels.

Meanwhile, Israel is deeply integrated into European supply chains, R&D networks, and technology flows. Broad trade measures risk collateral damage to ourselves — again.

The Bitter Logic

So the chain grows longer:

  • Russia: sanctions, energy pain, Moscow–Beijing axis.
  • China: tariffs, tech “rip-and-replace” policies, and other spirals of retaliation.
  • Israel: now, the same reflex — trade as punishment.

Where does it stop? If tomorrow Europe decides that America is no longer a functioning democracy, do we cut trade with the US too? That sounds absurd — but the logic, once embraced, rolls downhill fast.

Sun Tzu’s Counsel

Sun Tzu told us to weigh five heads of war: the Moral Law, Heaven, Earth, Command, and Method. In 2022, I wrote that Europe scored poorly on all of them. Nothing has changed.

  • Moral Law: shouting “justice!” without a strategy is not moral strength, it is posturing.
  • Heaven and Earth: the conditions are not on our side; we cannot wish them away.
  • Command: our leaders confuse signaling with purpose.
  • Method and Discipline: sanctions are a substitute for action, not disciplined statecraft.

A Better Course

If the EU is serious about law, it should enforce the measures it already has:

  • No settlement goods in our markets.
  • No weapons or dual-use items where there is a risk of IHL violations.
  • Full cooperation with the ICC and ICJ.

That is lawful. That is targeted. That has integrity.

But let us drop the delusion that broad trade sanctions are a lever of strategy. They are not. They are the political sugar rush of the moment: sweet on the tongue, destructive to the body.


Conclusion:
Ethics-signaling is not strategy. It is an abdication of strategy. And Europe, once again, risks paying the price.


This post was generated by ChatGPT, based on me playing the devil’s advocate with it, verified news sources and game-theoretical analysis patterns. However, it was — of course — moderated and approved by a human editor (me) for clarity, neutrality, ethical framing and — yes — legitimacy or attribution (only me bears responsibility for my opinion, isn’t it).

#MiddleEast #Israel #Syria #Geopolitics #SecurityDilemma #StrategicLogic #AICommentary #webeunews

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